A marketing plan will help to promote your business’ products and services, and determine future strategies on product development, market development, channel design, sales promotion and profitability. This will ensure your business is seen by its target market in a smart way and lead to better quality leads and more sales opportunities. Creating a marketing plan involves researching the relevant industry, conducting market research on customers and competitors, defining your target market and customers, conducting a SWOT analysis to see where your business fits into the market, conducting a competitor analysis, setting goals and outlining the strategies to achieve those goals.
Creating a marketing plan involves researching the relevant industry, conducting market research on customers and competitors, defining your target market and customers, conducting a SWOT analysis to see where your business fits into the market, conducting a competitor analysis, setting goals and outlining the strategies to achieve those goals.

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