Discussion Questions (Answer all three)
Do you think that Yum’s other restaurants-Pizza Hut and Taco Bell-Would be successful in China? Why or why not?
What would help them be more successful?
If you were a manager at Yum’s China, what would your strategy be for the next five years?
If you were in charge of Asia marketing strategy for Yum, Brands, how might you look to use the strength of KFC’s brand in China to develop your strategy in the region?