Please make sure to read the two cases about Disney before you answer the below
questions. Use either the Bloomberg terminals located at the Feliciano School of Business or
other reputable sources such as finance.yahoo.com, morningstar.com or Wall Street Journal
etc. for the financial data you use in your answers. You need to provide the references
regarding the financial data you use at the end of the finance portion of the term paper.
1. Opening a new theme park, such as the Shanghai Disney Resort (company’s fourth
and largest theme park in Asia), is a major capital budgeting project for Disney. A
project of this scale requires coordinated planning across all functions of a business
that you are studying in your Integrated Core classes. Choose and discuss three items
on the income statement that you think will be impacted by this new undertaking.
Explain why you chose those particular items, and how those items are impacted by
the marketing, management and operations decisions of the company.
2. Choose and calculate three financial ratios for Disney for the last two years. Make
sure to select ratios that you think would be impacted by opening a new theme park in
a foreign country and explain your reasoning. Identify a competitor of Disney and
contrast the two companies’ ratios. Explain why you selected this competitor. Describe
how the decisions made by management, marketing and operations functions of the
company can impact, and hopefully improve, these financial ratios.
3. Disney is a company with a significant brand value that is closely tied to its family
friendly image. Discuss how any violations of business ethics in the company might
affect its investors, customers and employees, and ultimately impact the company’s
overall financial performance. Provide examples, if you’d like, to support your answer.