Five – Knowing the Marketing Mix – what are the major elements of the marketing mix as they apply to the company you are studying – hint, they start with the letter P and there are four of them – and we added a fifth – align the mix with the other elements we discussed that start with the letter C
Six – Knowing Marketing Research – how do your target customers make purchasing decisions – what personifies their general behavior in the purchasing process – what areas impact the rate of adoption in the buying decision process – and, what did you learn from the lab in week four about marketing research – you can focus on the process, you as a subject of someone’s research – the survey method, etc.
Seven – Knowing your Product and the Brand – what efforts is your company making in the areas of product development – perhaps it needs to do more – at what stage is your brand in the product life cycle – what is your product’s brand vision, personality and position – the details
my company is TESLA product model y

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