Read this article before responding to the question:
https://www.newsweek.com/spirit-airlines-disputes-viral-story-family-asked-leave-plane-over-maskless-2-year-old-1581111
Answer the question below in 300 words (minimum) with 2 cited sources.
Question:
With the widespread use of social media, hospitality companies are increasingly concerned about negative word of mouth and customer defection. This concern is particularly amplified when a crisis occurs, such as COVID-19. Spirit Airlines is still recovering from the negative press received after Spirit Airlines asked to exit the plane after their 2-year-old refused to put on a face mask. What should have Spirit Airlines’ PR department done in response to this crisis to secure their customers’ loyalty and keep them from switching?
Requirements:
- Provide your opinion and reaction to the topic. In other words, tell what you initially think about the topic.
- Reformulate your response (argue with yourself a bit about your personal biases) based on what you are learning in the text, assigned readings, and/or other literature to support your response
- Provide at least two references.
- Initial opinion/reaction to topic must be clear and legible.
- Reformulate and supporting idea regarding the question.
- Must have sufficient depth to answer the question (more than 250 words).
- Must refer to marketing concepts to support the response.
- Must use marketing examples to support the response.
- Use at least one reliable citation and provide a list of references.
Articles: 408
