View the following video which describes how to construct a House of Quality.
Important sections and times:
1. Traits of product (4:20)
2. Customer importance ratings (5:60)
3. Design characteristics (9:00)
4. Value of design characteristics (12:13)
5. Relationship template (14:40)
6. Comparing importance (20:45)
7. Parameter associations (21:50)
8. Design choice summary (31:15)
9. Design vs requirements (34:40)
Your job is to create an innovative EV that meets the needs of a unique consumer group.
Compare its design features to others currently available in the market. Name your vehicle.
Discuss how you would position it in the market.
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