MGMT 498 Case Report Write-up Instructions and Grading Criteria
Case Reports are to be approx. 3 – 4 pages (single spaced, Times New Roman, 12 pt. font, 1 in.
margins.). Please feel free to make use of any figures or tables that will be helpful to you in
communicating your analysis. Your report must include the following and will be graded by the
quality and completeness of each of the report section here described.
Report Section 1: Summary of Case Facts (10 points)
• This is to be a short rundown of the situation in the case. A summary followed by a list or
short statement of key supporting facts from the case.
Report Section 2: Strategy Tool Selection (10 points)
• You need to explicitly choose at least two strategy frameworks or concepts that you will
use to analyze the situation presented in the case.
• Justify your selection: why does this tool lend itself to the job at hand? How does it fit
the issue and/or the facts that you have to work with?
Report Section 3: Analysis (20 points)
• Causal logic is critical to decision analysis. At the very minimum, your analysis needs to
be well reasoned and based in facts.
• The focus of your analysis is on company performance broadly defined. What is the
current performance situation and how do they fix or sustain it?
• Put the relevant strategy tools (analysis frameworks and concepts that you outlined in
section 2) to work to fully analyze the situation in the case. Note: the cases can try to
frame one thing as the issues, I expect that you will go beyond that and look at the
situation holistically, making skillful and extensive use of the strategy tool in hand.
• Use data and facts in the case to support ideas and as input into the relevant framework or
• Explain the interrelationships among factors. (E.g., recent marketing investments are
predicted to lead to higher market share in the national brewing industry that is predicted
to lead to economies of scale, which is predicted to lead to lower costs and a source of
competitive advantage.) In other words, make your chain of reasoning explicit to the
Report Section 4: Recommendations (10 points)
• You should make specific recommendations of courses of action. Consider alternatives
recommendations (e.g. scenarios) given several different future states that are possible
given changing or different drivers of uncertainty (these are derived from shifting key
assumptions). These recommendations must follow logically from the analysis! It helps
if you explain why they follow from the analysis.
Questions to ask yourself to ensure a quality analysis
Am I using legitimate strategic analysis concepts and frameworks or is this my opinion?
Am I using the concept or framework correctly?
Am I using facts to support my analysis?
Are my recommendations actionable?
Do my recommendations flow logically from my analysis, that is, did my analysis lead me to
these recommendations?
Is my write-up logical, coherent, and internally consistent?
Have I communicated clearly?

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