Read the FAB (First Abu Dhabi Bank) case I provided in order to try assuming a managerial role, analyze and diagnose FAB (First Abu Dhabi Bank) situation and develop recommendations and action plans to deal with the strategic issues. Demonstrate that you understand and can effectively apply the concepts and tools of strategic analysis, e.g., external environment analysis, driving forces, key success factors, industry analysis, financial analysis, SWOT, generic strategies, action plans and objectives. Organize the information and communicate effectively in writing and using appropriate professional business vocabulary and language in the application of strategic tools. in the appendix provide the SWAT table and the 5 forces graph, I’ll provide a GAP case and fit bit case as an example to see how the report should look like and its considered as a B grade and dont rely on it and just use it as an example but try doing a better version so that I can get an A+. To make everything clear the report should be about FAB (First Abu Dhabi Bank) and the information that you should use to conclude the strategic issue and recommendations should be extracted from the case study that I provided and make sure to follow the guidlines I sent.


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