Persuasive Speech
Required for speech (chapter 9)
Aristotles 3 persuasive proofs
1. Ethos
2. Pathos
3. Logos
Monroe’s motivated sequence 5 steps
1. Gaining attention
2. Establish need
3. Satisfy the need
4. Visualize the need being satisfied (create verbal scenario the outlines where we are at the present (start with the word “Imagine”)…)
5. The call to action
Business attire
2 visuals
3 main speaking points
2 sub speaking points
7-10 works cited

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