Q1—Describe economic trends in the food industry & the meal kit industry that suggested a company like HelloFresh could profit in this field.
Read all these hyperlinks:
· https://www.grandviewresearch.com/industry-analysis/meal-kit-delivery-services-market
· https://www.statista.com/statistics/761621/meal-kit-delivery-service-market-value/
Q2—Describe the way in which HelloFresh grew its brand in Europe and in the United States?
Read all these hyperlinks:
· https://techcrunch.com/2013/09/30/rocket-internets-hellofresh-says-hello-to-7-5m-as-the-meal-prep-service-sets-its-eyes-on-the-u-s/
· https://www.extole.com/blog/how-blitzkrieg-marketing-turned-hellofresh-into-the-leading-d2c-mealkit-company/
· https://www.hellofreshgo.de/en/home/
· https://foodboxhq.com/blog/hellofresh-history/
· https://www.linkedin.com/pulse/behind-scenes-hellofreshs-latest-acquisition-dominik-s-richter
· https://www.foodnavigator-usa.com/Article/2018/03/21/HelloFresh-close-to-breakeven-in-the-US-acquires-Green-Chef-as-mealkit-market-evolves#
· https://www.inc.com/magazine/201808/burt-helm/hellofresh.html
Q3—Describe HelloFresh marketing tactics, including the use of celebrity influencers, working with podcasters, & creating YouTube videos. Describe the various marketing tactics the brand used, & which marketing tactics were most successful.
Read all these hyperlinks:
· https://www.hola.com/us/lifestyle/2019081326977/jessica-alba-hello-fresh-date-night-box/
· https://www.extole.com/blog/how-blitzkrieg-marketing-turned-hellofresh-into-the-leading-d2c-mealkit-company/
· https://www.smartly.io/case/hellofresh-scaled-customized-video-ads-while-increasing-team-efficiency
Q4—Describe how the covid pandemic fueled the growth of HelloFresh Sales, & how the announcement of a covid vaccine affected HelloFresh stock prices. Describe the prospects for HelloFresh revenue growth in 2021 and beyond.
Read all these hyperlinks:
· https://www.barrons.com/articles/lockdowns-helped-meal-kit-service-hellofresh-push-further-into-the-u-s-and-more-than-double-sales-51604413964
· https://www.imd.org/research-knowledge/case-studies/case-studies/hellofresh-will-meal-kit-home-deliveries-still-be-hot-post-covid-19/
· https://progressivegrocer.com/hellofresh-maintains-strong-profitability-amid-expansion
· https://www.grocerydive.com/news/hellofreshs-sales-decelerate-as-it-looks-to-ready-to-eat-meals-for-growth/619668/
· https://www.fool.com/the-ascent/personal-finance/articles/is-hellofresh-worth-the-cost/
Q5—Describe the various efforts HelloFresh took to be a sustainable brand. Describe why it was important for HelloFresh to be sustainable, & the complications associated with being a green company.
Read all these hyperlinks:
· https://www.bakingbusiness.com/articles/50767-hellofresh-outlines-sustainability-goals
· https://www.foodnavigator.com/Article/2021/11/09/HelloFresh-launches-climate-labelling-to-help-customers-make-more-sustainable-recipe-choices#
· https://www.inc.com/magazine/201808/burt-helm/hellofresh.html
Q6—In your own words, discuss each of these issues:
· What was the initial business idea for HelloFresh? How did the company grow in Europe?
· What factors empowered HelloFresh to expand to the United States?
· How did HelloFresh use Influencers, Podcasters, & YouTube videos in its marketing strategy? Discuss why these tactics were effective.
· To what extent did the Covid Pandemic influence the revenue growth of HelloFresh? How did the announcement of possible treatments for covid affect the revenue of the company?
· To what extent do you feel HelloFresh will continue to grow & stay profitable after covid is brought under control?
· Discuss your personal experiences & the attitudes of people you know about at-home food delivery. Did you & your friends use them during covid? Do you & your friends still use them? Explain why or why not.

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