*****The company is Starbucks *****
What is the external context of the company? For instance, what aspects of the environment influence industry structure and performance? What are the paramount institutional constraints and how do they affect strategic choices within the industry? What drives competition within the industry? What are the most relevant measures of performance in the industry? What must a company be best at (i.e., key industry success factors) to do well in this industry?
Thank you!

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