The purpose of this assignment is to develop a deeper understanding of perception by reading a review article and replicating a study on multisensory flavor perception.
Watch the brief video below, which will introduce you to the topic of multisensory perception.
Charles Spence – Sensploration (Future of StoryTelling 2016)
Read the article below.
Multisensory Flavor Perception
This is a literature review article, written by Charles Spence in 2015, that discusses a large body of published research studies on the topic of flavor perception. Spence’s specialization is in the area of multimodal perception, which refers to how sensory information from different sensory systems, in addition to high-level factors (our expectations, past experiences, mood, etc.), interact in creating our perceptions.
You can read the whole article if you like. Or you could narrow it down by reading the following sections: Introduction, Visual Contributions to Multisensory Flavor Perception, Auditory Contributions Multisensory Flavor Perception, Ambient/Atmospheric Cues and Their Influence on Multisensory Flavor Perception, and Cognitive Influences on Multisensory Flavor Perception.
Select one of the studies described in the review that you found particularly interesting. Find the complete reference in the References at the end of the article. Then copy the title into Google to retrieve the abstract. An abstract is a very concise summary of a research study written by the researchers. If you can’t find the abstract online, you can conduct a search in the “Psychology and Behavioral Sciences Collection” database
Based upon the description in the review article and the abstract, conduct a replication of one of the findings of the study. First, consider what materials you will need, and who you will use as participants. Gather the required materials and plan on how you will set up your experimental conditions. I recommend doing a trial using yourself as a participant just to make sure everything turns out as planned. Then you can test your participant’s reactions in the conditions being compared.
This replication does not need to be a “full-blown” study. It can be as a simple as comparing two conditions and using one participant (like your mom, dad, spouse, significant other, or sibling).
Here’s a website with a brief video clip showing a type of test you could do:
We Taste What We Hear
Write a paper with the following sections.
Introduce the topic of the paper– multisensory flavor perception. Describe what is meant by the concept of “multisensory flavor perception.” Then describe the method and results of the study you found in Step 3 by paraphrasing the content in the abstract. Include the abstract (you can simply copy and paste it) at the end of your document.
Describe your simplified replication of this study. What procedures did you use? What materials did you use? What conditions were compared? Who served as a participant or participants? What reactions did you measure, and how did you measure them? Before conducting your study, prepare a data collection form that includes the questions you will ask your participant(s), your rating scales, etc. You will include this form, along with a picture of your materials (i.e., the different food preparations) in your submission.
Results and Discussion
What did you find? Did you replicate the results of the original study, or did your results turn out differently? If you obtained different results, why do you think that is? If you obtained similar results, discuss the implications. What are some applications of these results to real-world situations?
Your submission should include the following:
Your paper.
Your data collection form.
A picture of your materials.

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