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Title Page
Table of Contents
Entrepreneurial Strategy and Goals: Is the business a lifestyle business or aimed for growth. What are your goals for first 5 years? BECOME THE BEST GYM IN NORTHERN CALIFORNIA
Business Strategy – Explain the business’s generic strategy—differentiation, cost, or focus : Focus is to become the best gym in my town with the best fitness equipment as well as cheap membership prices.
Mission – what does your business do: GYM
Vision – what will it be in the future : THE BEST AND MOST AFFORDABLE GYM IN TOWN.
Values – the core values, culture, ethics, diversity etc.
How does an idea differ from a good opportunity?
How does experience help people create opportunities, and where do most good opportunities come from? IT HELPS OTHERS REACH THEIR PERSONAL FITNESS GOALS
What is its potential? What has to happen for it to be made into a high-potential business?
What conditions and possible societal and economic changes could drive future opportunities?
V. References: Cite your textbook and any other outside sources that you quote or paraphrase.

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