To produce comprehensive marketing audit that suports marketing plan.
The audit to be on Tesla – Model 3 and Market focus shall be UK
The research should provide evidence to support analysis. e,g. Mintel,
MarketLine Advantage, quality newspapers etc.
The report structured shall be as follows:
·
Front cover – title of the audit
·
Executive summary
·
Contents page
·
Introduction to the audit –
stating company/brand
name and which market you are auditing
·
Company/ brand background –
including
an analysis of the current market
·
Macro analysis (e.g. PEST/
PESTLE)
·
Micro analysis (e.g. company, customers,
suppliers, marketing intermediaries & publics)
·
Competitive analysis – using strategic groups, perceptual mappings and reviewing
the strengths & weaknesses of the company/ brad’s two closest competitors. (Do not use Porter’s 5 forces)
·
SWOT & an analysis of
SWOT
·
Conclude with the strategic
priorities for the coming year,(2022) based on your analysis of the current situation.
·
References

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