you will compose an email
delivering either a routine or bad news announcement with a persuasive appeal
included with the message; the scenario described below.
Scenario 1: Negative
Announcement with Persuasive Appeal
Background: You are the CEO of
BearKat Business and Economic Research (or B2ER), located in San Diego,
California. Recently, your company has moved to a remote model for employees.
The lease you pay on your office facilities is sky-high, and with the switch to
remote work, B2ER is considering smaller, less-expensive facilities, also with
a lower cost of living. As such the company has decided to relocate.
Roughly half of the
B2ER employees will be working from home on a permanent basis, but half of your
employees will remain in the office facilities. San Diego has one of the
highest costs of living in the country, and salaries in the metro tend to be higher
as well. All of your current employees live in the San Diego metro.
You have decided that
it will be better for the company and the employees working on campus to move
to a new location because of the cheaper cost of living. All on campus employees
who do not want to move will receive severance.
Your Audience and Task: Compose an email to only the B2ER
employees who must remain on campus for their work announcing that the company
will be relocating to a new city (Choose One: Austin, TX; Honolulu, HI; Memphis, TN; Oklahoma
City, OK; Tokyo, Japan; Buenos Aires, Argentina), and all on campus employees will
need to choose a severance or relocation package.
Your email has two goals:
1. Negative Announcement: Announce the relocation of the
company and employees, and include the two choices employees have while
including information about the new city, severance package, and decision/move time
frame in the details.
2. Persuasion: Convince the employees to
remain employed with B2ER and to choose to relocate with the company rather
than taking the severance.
Therefore, this
should be treated as a negative message with a persuasive appeal.
Considerations for
the Employees:
When writing your message, think about the receivers’ needs. Remember, some of
your employees may want to stay in San Diego. Consider the following:
· What
are the details of the severance package versus the relocation package? How
will families be accommodated?
· What
are the benefits to the employees if they move with the company (e.g., cost of
living, amenities in the new location)?
What information
would help your receivers understand costs and benefits? And how do they
access that information or find more information?
· What
will happen if the employees move with the company? What will happen if they don’t?
In what ways can
you demonstrate care and courtesy for your employees, both those who
choose to leave the company and those who choose to move with the company?
What potential
concerns/complaints might your employees have? How can you address them in
this message?
What details do
your receivers need other than the basics?
How will you
ensure a positive working relationship in the future for employees who move
with the company?
Research
Requirements
Research is an
essential skill for building a persuasive argument with a strong rationale. As
such you should incorporate some outside research into your message. Please
include outside information from the lists below:
Include information about
the Cost of Living in your new location.
Include information about
Amenities. Pick ONLY ONE of the following: recreation (including outdoor
recreation), sports, entertainment, food/food scene, music scene, culture,
arts, or tourism.
Include ONLY ONE additional
relevant topic from this list: education (K-12, higher education, health
care, poverty/unemployment, diversity, or anything else of interest to you
personally that you find in your research.
You can find information on the
city’s own website. Also look for the city’s economic development site, tourism
site, etc. You can find a great deal of information in the links on those pages
as well. Follow them and see where they lead.
In the message, you
should be honest about the sources of the information and provide details the
receiver would need to find your sources, but there are no formal citation
requirements. Including the links to your sources in parentheticals or a post
script is recommended.
Formatting
your Email Document
Since the majority of routine,
persuasive, and negative messages are sent via email, you will compose your
assigned message using the conventions for professional emails (See Chapter 7
for best practices). Emails should be written in block format using single
spacing. The text should be in a business professional font. All Email messages
must be formatted to include TO, FROM, CC, ATTACHMENTS, and SUBJECT lines in
the header (see below for example). The sender should also include a
professional signature block. An email template is also provided with the
Professional Email Practices lesson on Blackboard for your convenience.
TO: All PE Employees (OnCampusEmployees@PlanetExpress.uni)
FROM: Hermes Conrad (ConradHR@PlanetExpress.uni)
CC: Hubert J. Farnsworth (FarnsworthCEO@PlanetExpress.uni)
ATTACHMENTS: EmployeeHandbook.pdf; SeverancePackage.pdf;
RelocationPackage.pdf
SUBJECT: Planet Express is Moving to
Honolulu, Hawaii

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