You will explore the impact marketing research has on marketing decision-making in relation to different types of organizations. You will create a visual PowerPoint® presentation directed to a marketing manager of a company, demonstrating a comprehensive understanding and expert-level usage of interpersonal skills to embody a professional demeanor using appropriate communication and presentation skills.
Marketing research is the process of gathering and interpreting data for use in developing, implementing and monitoring an organization’s marketing plans. Its key elements are the product or service, its price, its placement or the channels in which it is distributed, its promotion, the tangible elements at the point of contact, and the processes and people involved in making the exchange or delivering the service. In this regard, marketing research is used by marketers and managers to make key marketing decisions.
There are many different types of organizations that conduct marketing research. In this part of the assessment, you will explore the impact marketing research has on marketing decision-making in relation to different types of organizations. You will demonstrate a comprehensive understanding and expert-level usage of interpersonal skills to embody a professional demeanor using all of the following skills: communication skills, problem-solving, decision-making, listening skills, negotiation, and assertiveness. Execute the following requirements in a PowerPoint presentation, and ensure you convey your audio and visuals in a professional manner using appropriate communication and presentation skills.
Explain the role and value of marketing research (refer to attached page 6).
Identify a company that produces goods or delivers services from the Baldrige Performance Excellence Program website to study.
Explain how the company can use marketing research as a negotiation tool in the strategic decision-making process.
Explain how your chosen company might use the exploratory marketing research design in a study (refer to attached pages 38-39).
Explain how your chosen company might use the descriptive marketing research design in a study (refer to attached pages 38-39).
Explain how your chosen company might use the causal marketing research design in a study (refer to attached pages 38-39).
Be sure to:
Create a visual Microsoft PowerPoint presentation.
Use resources from reliable and/or scholarly sources
Use focused, concise, organized writing
Articulate at a college level
Few, or no grammar or punctuation errors
Use non-offensive, inclusive, and respectful language
Write in the third person to develop your marketing research deliverable
All parts of this assessment must be written in Standard English, including correct grammar, punctuation, and spelling.
You should paraphrase the material and use in-text citations to justify your discussion. Avoid using quotations. Ensure you are properly paraphrasing from your sources.
Be sure to include references for all sources and cite them using in-text citations where appropriate. Your sources and content should follow current APA 7th citation style.
One source MUST be the following resource: Jr., J.F. H. (2020). Essentials of Marketing Research (5th Edition). McGraw-Hill Higher Education (US). https://purdueuniversityglobal.vitalsource.com/books/9781260511765
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